From the point of view of league leader Frank Bohmann, the Handball Bundesliga should change its dress code.
“In order to win a more female and younger clientele, handballers should also be immediately recognizable by their outfits, such as a basketball, rugby or ice hockey player”, the HBL CEO wrote in a guest contribution for a special edition of the “Sport Image”. The 55-year-old has had concrete ideas for a long time.
“Ever since I started 2003 in the HBL, my proposal to prescribe skin-tight and sleeveless tank tops as jerseys and to play three x 20 minutes has caused a lot of excitement,” Bohmann wrote. “He wrote. 17-years later, I still believe that it would be very helpful for handball to sharpen its profile in this way and thereby gain new target groups.”