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Racing or Instagram: Ricciardo sees interplay

Daniel Ricciardo joined Red Bull at the age of 17, because the team became aware of the talented racing driver due to his results. He does not regret his change to Rennstall Renault.

Since the season 2019 the Australian has been driving for the Renault team. According to Ricciardo, it is more important in racing to get results than to show his personality.

Fortunately, I did not have to work too hard for sponsors there,”said Ricciardo about his beginnings.”I’m glad I didn’t have to try too hard for sponsors.” At home, there were family and friends who helped me. It was more because Dad had good friends. That made it easier. After that, Red Bull took over and took care of me. Sponsorship in the early days was not something that I would have greatly influenced myself.”

Results”speak a clear language”

Ricciardo has a clear opinion on the subject of personality:”Yes, I got into the game through performance at Red Bull. But of course, your personality helps to draw sponsors’attention to you and secure a financial income outside of your Formula One contract. In short, and more than anything else, results speak a clear language.”

With the personality, however, drivers can build an existence apart from the racing scene and it is important to sell them well to the outside. Ricciardo also sees this: “Of course, if you look at it purely from a financial point of view, it is important to build something for yourself, perhaps outside of motor sports. So you have as many options as possible. But otherwise it’s about results.”

According to Ricciardo, however, an interaction between sporting success and personality works very well. An example of this is Lewis Hamilton, who besides formula 1 has many operating fields like fashion. Ricciardo believes, however, that the British also benefit from having five World Championships in their account. So Hamilton was only able to build up the other activities because of his sporting success.

Opportunities for young drivers

For young drivers who want to prove themselves in Formula 1, Ricciardo looks similar: “I think results help. If Lando [Norris] had a bad season on paper, then his mood would not be so good either. Then it would surely be better to concentrate on your racing instead of Instagram.”

As with Hamilton, Ricciardo sees an interplay here:”This goes hand in hand. It is important to take advantage of the current situation. If you have good results, a run, then you can maximize it and put yourself in the spotlight.”

Ricciardo hasn’t been on the podium since he switched from Red Bull to Renault. His main criterion for achieving good results is rarely achieved at the French racing centre. Yet the Australian does not regret his change. He firmly believes in the project at Renault.

“After Max won [Hiding] in Austria, I was asked if I regret the change to Renault. But no, I don’t regret it,”says Ricciardo, who has a contract with Renault until the 2020-year term. Because I feel like I’m still in exactly the same position at Red Bull. It would be like in the past years, perhaps with podiums, maybe not.”

“This year I work with new engineers, I have also learned a lot about myself,”he explains.”I have learned a lot about myself.” It’s a little more difficult, a little further back in the starting line. Personally, I knew I’d have to get more out of myself this year. But with Red Bull, I probably would have just kept doing the same thing with the same people.”