National football player Jerome Boateng goes among the publishers. The World Champion of 2014 will be launching his own lifestyle magazine next fall. Topics in “BOA” are supposed to be music, fashion, sport and the spirit of time, is told from the perspective of Boateng.
“Just in the last few months it has become clear to me that I am also an ambassador for many people. I stand for a Germany that is brighter and cooler and looks optimistically into the future. This attitude is to be carried in’BOA’, said Boateng to the project.
The Bayern Munich defensive player, who is still connected to Paris Saint-Germain, wants to address his magazine to “urban Millennials”. He also plans meetings and interviews with athletes, designers and musicians from his circle of acquaintances.